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Sell quickly: SEO title, photos, description and price (Switzerland)

Optimize your ad to increase views, messages and sell faster (without selling out).

Post an ad See the announcements

The express guide for an ad that positions itself on Google and sells quickly

5 levers = more clicks, more messages, less wasted time. Read, apply, publish.

✅ SEO 📸 Pictures 💬 Answers 💰 Price
1

An “SEO” title that converts

Your title = your positioning + your click rate.

✅ To do

  • • Keyword first : “iPhone 14 Pro 256 GB”, “BMW Series 3 2018”.
  • • + advantage : “like new”, “guarantee”, “1st owner”.
  • • + location (optional): “Lausanne”, “VD”, “1205”.

⛔ Avoid

  • •Vague titles: “for sale”, “good deal”.
  • •Too many CAPS/emojis.
  • •Key information missing (model, capacity, year, etc.).

🔥 “Top market” examples

iPhone 14 Pro 256 GB — new condition — Lausanne
BMW 3 Series 2018 — 1st owner — maintenance OK — VD
2

Photos: the rule of 10

You sell with your eyes. Photo 1 does 80% of the job.

📸 Photo checklist (copy and paste)

✅Clean main photo (light background)
✅Front/back/sides
✅Details: brand, label, reference
✅Flaws (yes, that’s reassuring)

Tip: natural light + no flash + no filters. You gain trust.

6–10 photos Clean bottom Visible details
3

Description: simple structure

Readable = credible. Credible = messages.

🧠 “Top of the market” template

Summary: 1 sentence (what + condition + reason for sale).
Features: list (brand, model, size, year, accessories, etc.).
Condition: mentions the faults (this avoids 50% of the questions).
Discount & payment: city/NPA, slots, TWINT/cash.

An honest ad = fewer returns = better reputation = better sales rate.

4

Price: how to set it

Price too low = suspicion. Price too high = silence.

💰 Method in 60 seconds

  1. Compare 5 similar ads (canton + state + accessories).
  2. Take it median price as a basis.
  3. To sell quickly: place yourself -3% to -8% below the median.

Tip: a “clean” price (eg: 490 CHF) converts better than 500 CHF.

5

Fast responses = fast sales

People buy from someone who reassures. Responds quickly, offers a slot, confirms payment.

💬 Answers ready (copy and paste)

Yes it is available. I'm sure [city/postal code]. Do you prefer today or tomorrow?
Payment: TWINT or cash. Hand delivery to [place].
I can give a little discount if you come today.

🏆Pro tip

Put a sentence of confidence in the ad: “Quick response – delivery possible this evening”. This greatly increases messages.

Quick response Clear discount Simple payment

Take action

Post an optimized ad and start receiving messages today.

Create my ad See the announcements

Tip: start with a category and a canton to go up in the results.